The Backspace
These photos capture the essence of The Backspace, where rich Italian flavors meet an ambiance that's dark, moody, and playful. Each image conveys the atmosphere that defines a place for cozy dinners and special moments. The deep shadows and warm glows bring out the rustic details of the restaurant’s décor, while the artfully plated pizza and pasta reflect the heart and soul of the culinary experience. This visual storytelling highlights the unique vibe that makes The Backspace a hidden gem for those seeking a dining experience full of fresh flavor.
¡Vamonos!
In this collection of photos for Vamonos, the vibrant, playful spirit of Tex-Mex dining comes to life. The images capture the essence of a meal that’s as delicious as it is fun—cheese pulls, hearty portions, and flavors that jump off the plate. The casual, yet energetic vibe invites guests to dive in and savor the joy of Tex-Mex, where every bite feels like a celebration. These visuals reflect the inviting atmosphere where each shot is bursting with color. ¡Vamonos!, Let's go!
Vans Campaign
Vans Pro Classics have been an essential piece of the 'skater' street fashion for years. Vans Pro Classics give you the performance of a skate shoe without having to give up the look of skater fashion. The big idea for this speculative campaign is "Make the Flip" to draw attention to active skateboarders and to encourage them to participate in challenges using the hashtags #VansMakeTheFlip and #VansFlipChallenge. This promotes committed skateboarders to experience the difference and improve their performance by making the flip from the classic Vans to Vans Pro Classics. Targeting skateboarders between the ages of 15-24 years old, created in Adobe Photoshop and Adobe Illustrator.
Miller Genuine Draft Campaign
This speculative campaign challenges Miller Genuine Draft to stand out from other popular beer brands on the market by rebranding Miller's slogans in order to expand their target audience and increase overall sales. The primary target audience for this campaign is males and females from 25-34 years old who prefer a fuller flavored beer. The overall big idea is "New Look, Same Great Taste" where as a design strategy, their bottles have been revived into seltzers while still keeping the key concepts of color to create relevance within a younger audience. This will increase investments behind the brand as a new consumer demographic is brought in. Created in Adobe Photoshop.
Meal Works Campaign
Meal Works is a speculative app that generates unique recipes based off what is readily available to the consumer. The app targets people who live busy lives working and living paycheck to paycheck and do not have the liberty to waste ingredients. This also suggests and encourages zero food waste in order to be an environmentally friendly company. Meal Works believes in our customers eating healthy and happy with what they already have. The logo, created in Adobe Illustrator, uses symmetry to form a cohesive look.
MasterCraft Boat Company's "Let Her Rip" Campaign
MasterCraft Boat Company has made six time World Champion wakeboarder, Meagan Ethell, the face of their Let Her Rip campaign. Let Her Rip is all about empowering confidence in women behind the boat and on and off the water. In a primarily male-dominated industry it's important to celebrate female athletes, riders, and drivers. In this speculative three-fold brochure created in Adobe InDesign, the target audience is those 10-25 year old female boat lovers who are inspired by others to learn new tricks. This brochure has the ability to grow attendance, engagement, and promote equality in sports while driving the success of the Let Her Rip clinics.
Conceptual Elaboration
Dogs are really the ones in control of their owners unless their owner properly trains them to think and act otherwise. This advertisement communicates that dog owners need to train their dogs if they want any sense of control over them which is why they should use "Wag!", the dog training company. Targeted to new dog owners who feel they are out of control and their dog really controls them. An original concept created in Adobe Photoshop using a role-reversal technique.
Magazine Spread
Architecture In Review is a magazine spread created in Adobe InDesign discussing the modern design approach in the New Formalism style. By incorporating photographs of modern architecture and describing what exactly modernization is and what it entails, the audience appreciates form, materials, and structure over ornamental style. This magazine is targeted to 35-45 year olds who are new families and are ready to take the next step in terms of real estate. While these houses have flowing floor plans, they are also family friendly.
Selfie of Life
Originated by a stream of consciousness discussing my life story written on a piece of paper then developed into a digital calligram where the design and layout creates a visual image of myself. Created in Adobe Illustrator and targeting those who want their story to be heard creatively but perhaps not too loud.
Self Portrait
Self Portrait created in Adobe Illustrator by first tracing over a picture of myself with the pencil tool then going over with the blob brush tool to create the illusion of a cartoon version of myself.
Day in the Life
A day in the life of a college student during the peak of COVID-19. While being stuck in quarantine we all found ourselves picking up random hobbies inside the house and maybe spending a little too much time in the kitchen –– I'm guilty too. Representing a time of boredom, I found myself all over the house during quarantine. Targeting 16-25 year olds who feel like they had their freedom taken from them during a time they were supposed to thrive. Created in Adobe Photoshop.
@OoeyGooeyJess's Instagram
Let me introduce you to (one of) my online alter egos. Food, social media, traveling, photography, and editing have always been passions of mine so on May 19, 2021, ooeygooeyjess was born! Having over 1,000 followers mostly located in Massachusetts, New Hampshire, Texas, and Florida, I have curated an audience of other foodies and those looking for local restaurant recommendations. All photos are edited in Adobe Lightroom to create a consistent look for my brand.
